Luc--I really like your take about FB. When they started incessantly posting to my email "3 people just unfriended you" as a manipulation to get me to log into FB, I felt how manipulative that is--like a magnet on my emotions (which I resisted); that's when I realized how odious FB is. It's always been pretty obvious that advertising preys on insecurity, like a jr. high school bully, and now the internet tool allows a kind of Orwellian//Wizard of Oz gigantic curtain -- mask of anonymity for the puppeteers. From what I've learned about modern marketing --some of the most intelligent people on earth devote their lives to figuring out (successfully) how to sell rat poison to rats. I just imagine how many hours they spent to come up with the line "3 people just unfriended you." The number 3 must be the perfectly calibrated number for max. manipulation --compellingly specific and small enough to be realistic--imagine that exactly 3 people unfriended everyone (since it's a mass spam mailing)
